I led this effort to create the first digital (CD-ROM) annual report from a Fortune Global 500 company. The Andersen Consulting Annual Report Companion (as it was known internally) included an introduction from Global Managing Partner George Shaheen, video testimonials from key clients, a behind-the-scenes look at Andersen Consulting’s global marketing campaign and even a computer golf game. I oversaw all elements of the project, from video shoots in a dozen countries to third-party programming teams.
Consultants’ News referred to Andersen Consulting’s 1996 Annual Report Companion as “groundbreaking.”
*On January 1, 2001, Andersen Consulting changed its name to Accenture.
© 2004–2019 Kevin A. Barnes. All Rights Reserved.