In 2009, Creatonomy helped Columbia Center design and implement an updated website that built upon the organization’s strengths. Columbia Center’s tagline is “When you’re expecting ... more.” The intimate boutique-style birth hospital wants that experience of “more” to begin from the first encounter potential patients have with Columbia Center, and increasingly that first encounter is through its website.
Creatonomy designed Columbia Center’s new website with mothers in mind, significantly increasing both relevant content and opportunities for interaction. Moms seem to like the changes — in the first six months following launch, site usage increased by over 700% over the old website design.
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