Columbia Center Website

Columbia Center Website Redesign

Dates: September 2009 to March 2010
Media: Online, Mobile
Kevin’s Role: Creative Conceptualization, Project Management, Web Strategy, Web Development, Website Management, Content Development, Content Management, Writing
Employer: Creatonomy
Client: Columbia Center

In 2009, Creatonomy helped Columbia Center design and imple­ment an updat­ed web­site that built upon the orga­ni­za­tion’s strengths. Columbia Center’s tagline is “When you’re expect­ing ... more.” The inti­mate bou­tique-style birth hos­pi­tal wants that expe­ri­ence of “more” to begin from the first encounter poten­tial patients have with Columbia Center, and increas­ing­ly that first encounter is through its website.

Creatonomy designed Columbia Center’s new web­site with moth­ers in mind, sig­nif­i­cant­ly increas­ing both rel­e­vant con­tent and oppor­tu­ni­ties for inter­ac­tion. Moms seem to like the changes — in the first six months fol­low­ing launch, site usage increased by over 700% over the old web­site design.

This sample originally was published to on March 2, 2010.