I Want to be with Cocoa Contest

I Want To Be With Cocoa” Contest

Dates: February 2010 to March 2010
Media: Online
Kevin’s Role: Creative Conceptualization, Project Management, Web Design, Web Development, Content Development, Writing
Employer: Freelance
Client: Kevin A. Barnes

Following Conan O’Brien’s depar­ture from NBC’s Tonight Show, American Express spon­sored the online “I want to be with Coco” con­test. I quick­ly devel­oped and imple­ment­ed a cross-media par­o­dy of the exist­ing con­test that ran dur­ing the same peri­od. In real­i­ty, the par­o­dy served as the entry to an inde­pen­dent trans­me­dia game expe­ri­ence (aka: Alternate Reality Game) con­ceived, devel­oped, imple­ment­ed and facil­i­tat­ed by me.

This sample originally was published to portfolio.kevinabarnes.com on March 30, 2010.