Following Conan O’Brien’s departure from NBC’s Tonight Show, American Express sponsored the online “I want to be with Coco” contest. I quickly developed and implemented a cross-media parody of the existing contest that ran during the same period. In reality, the parody served as the entry to an independent transmedia game experience (aka: Alternate Reality Game) conceived, developed, implemented and facilitated by me.
© 2004–2018 Kevin A. Barnes. All Rights Reserved.