Connecting Caring Communities

Prospect / Farwell Neighborhood Initiative

Dates: September 2005 to August 2006
Media: Print, Outdoor
Kevin’s Role: Creative Conceptualization, Content Development, Writing
Employer: Creatonomy
Client: Connecting Caring Communities

The neigh­bor­hood near Brady Street and Prospect and Farwell Avenues in Milwaukee has long been a mag­net for a diverse mix of age groups. But long-time res­i­dents in their 60s and beyond were hard­ly ever seen out, even though they account for about 20% of the neigh­bor­hood’s pop­u­la­tion. As a part­ner in the Connecting Caring Communities coali­tion, Creatonomy con­sult­ed on research and com­mu­ni­ca­tion strate­gies, as well as imple­ment­ed a media cam­paign (print and dig­i­tal bill­boards), pub­lic rela­tions cam­paign (result­ing in print and broad­cast cov­er­age) and a web­site update. The work helped Connecting Caring Communities achieve its goal: a neigh­bor­hood where seniors are con­nect­ed, val­ued and enriched.

This sample originally was published to on August 2, 2006.